iQ Perfetto is the world's lightest and most powerful hair dryer. It weighs only 294 grams, is ergonomic and compact because it is designed to prevent muscle damage to arms and shoulders resulting from use at a professional level. Equipped with the latest and most innovative technologies, such as Oxy Active technology, iQ Perfetto gives hair well-being, shine and long-lasting color. iQ Perfetto guarantees very high-performance, combined with the construction features and design peculiar to the best Italian quality. The hair dryer is equipped with an intelligent brushless motor and reduces drying time by 30% compared to any other hair dryer currently available.